This is Lethal
Makeup isn’t about covering up. It’s about showing up, as yourself or as whoever you feel like being today.
That belief inspired us to start Lethal in Berlin in 2016, to give you the tools to express who you are and explore who you might become. From the beginning, we knew exactly what mattered to us: compassion, creativity, and authenticity. We became Germany’s first 100% vegan makeup brand, and everything we create is cruelty-free and made with care for people, animals, and the planet.
We’re an independent brand run by a diverse team of 18 makeup lovers from 12 nationalities. United by our passion for beauty and self-expression, we believe makeup should empower you, not limit you.
From our Berlin office, we design every collection ourselves, from concept and color story to texture, finish, and packaging. Nothing off the shelf. Nothing made just to follow a trend. If we can’t find it, we make it. With bold color, serious craft, and a little chaos.
We celebrate individuality, which is why our palettes are customizable. With over 150 eyeshadows to choose from, you can create a palette that reflects who you are, with unique shades, endless color stories, and infinite possibilities. It’s not just personal, it’s also more sustainable. You pick only the shades you love. No waste. No compromise.
Lethal is for the creators, the shapeshifters, and the storytellers. For anyone who builds their own beauty and owns it.
Not for everyone. Perfect for you.
Our Values
Compassion without compromise
Lethal was founded on the belief that beauty should never come at the expense of living beings. From day one, we’ve been proudly vegan and cruelty-free, certified by PETA, awarded the PETA Progress Award.
Freedom to be you
We believe in makeup without rules. Our products are made to inspire individuality and give you the freedom to express yourself on your own terms. We celebrate your creativity, not try to define it.
Empowerment through excellence
We believe self-expression deserves the best. Every Lethal product is crafted with precision, tested for performance, and made to deliver bold color, innovative formulas, and striking results, giving you the freedom to create without limits.
Designed with the planet in mind
We create beauty that respects the planet. We avoid microplastics, minimize plastic packaging, and use FSC-certified paper wherever possible. We’re committed to becoming a carbon-neutral company and continue to reduce our CO₂ footprint.
Always evolving
We don’t believe in perfection, we believe in progress. With every formula and every collection, we grow, refine, and reinvent because true beauty is ever-changing and full of possibility.
